TCS News Jan.-Feb. 2010

Learning from Common Feature between Sports Competition and Corporate Development

The Vancouver Winter Olympic Games held in Canada this year aroused me some feeling on the sense of sportsmanship and supporting system for participated players. In this Olympic Games, I have sympathy to Japanese athletes who made their best efforts in their facing difficult economic situation in the sagging Japanese economy. Compared to the past Olympic events, most of them had hardships to find back-up sponsors in a reducing governmentfs subsidy. Even some players suffered from maintaining their job hiring status. In contrast, top medal winning countries might have had good supporting system for their players both from the private and public sectors while I have no doubt that the most respectful contributors for medals are winners themselves. While there might be luck and misfortune in such international competition sometimes, I think the factors for winning medals will be strong guts in playersf mentality, rational and innovative training system and organizational and financial supporting system. Also, since the current top athletic level in the world is very sophisticated and sensitive to reach, the best combination of those three factors will be necessary. I assume the high-rank medal winning countries should have sought the synergy effect on the triangle with endeavor.  I think this triangle also fits into profitable cycle for corporate business arena. When an enterprisefs leader and labor have strong motivation toward success, advanced technology and working system sustain their workplace and back-ups from government and academy are introduced in an effectual way, it is highly possible for the enterprise to win the business game. Looking at ongoing worldfs scale criticism against TOYOTA brand, I wonder TOYOTA might have inherited some sort of loose culture internally in their long comfortable success period.  From a different viewpoint, it seems the company is isolated without anticipating any authority support. But the most fundamental point to be needed by the company now will be the revival of strong motivation from the corporate leader and his following employees. I want to believe the drop of tears from the president is an omen for his sending a signal to all his comrades for overcoming the underlining difficult issues toward the future. (Takashi Higashi, President, TCS)


Key articles on Japanese industry scenes selected by TCS

Headlines of the articles:

COMMUNICATIONS

Replay Software for Internet Radio Broadcast Using GPS Function

ELECTRONICS

Worldfs Most Compact Molding Machine with Low Power Consumption

Organic Electro Luminescence to Realize Higher Energy Saving

Sophisticated Power Performed LSI for Car Navigation System

Compact Display Changes Photos to Vivid Artistic Images

19.3% Power Conversion Rate from Sun Light Realized on Poly Solar Cell

MATERIAL

First Synthetic Rubber from Ethylene for Auto Sue to Appear

Higher Tension and Shock Resistive Modifier for Biochemical Resin

Lizard-Structure Base Sophisticated Adhesive Tape to Release

Bio-Aromatic Compound developed for Auto Tire


COMMUNICATIONS
Replay Software for Internet Radio Broadcast Using GPS Function
February 10--ngi Group developed playback software for radio broadcast on the Internet by using GPS. The software will be used for iPhone of Apple Computer in the U.S. The Group also plans to distribute service coupons for local areas in Japan based on GPSfs location information.  About 30,000 download of the software is expected.

ELECTRONICS
Worldfs Most Compact Molding Machine with Low Power Consumption
February 28--Shinko Sellbic invented the worldfs smallest press molding machine. The machine size is 12cmX25cm at weight of 8kg. The molder has pressing capability of 1.5ton. Power consumption is 200W. Sales price is 1.5million Japanese yen.   

Organic Electro Luminescence to Realize Higher Energy Saving
February 22--Tokyo Institute of Technology, in collaboration with Shin Nippon Oil, has devised an organic electro luminescence element whose energy saving capability is more than twice the conventional elements. Light emission layer in the element is transformed into small crease-like structure which enables to reduce internal light volume loss.  The university announced the new device in Nature Photonics in U.K.

19.3% Power Conversion Rate from Sun Light Realized on Poly Solar Cell
February 17--Sanyo Electric announced that the company renewed the worldfs highest energy conversion rate from sun light to electricity on multicrystalline solar cell for household use. The newly conversion rate is 19.3% up 0.2 point from the companyfs previous rate by reducing resistance value inside the cell. 

Sophisticated Power Performed LSI for Car Navigation System
February 9--Renesas Technology developed an LSI that enhances power performance of car navigation system. The LSI includes three types of CPU to increase its operational ability per watt about twice than the existing LSIs. Image processing and picture search at high-speed and low-consumption power will be possible. Commercialization is expected around 2012.

Compact Display Changes Photos to Vivid Artistic Images
January 7--CASIO invented a small display for converting photos taken by digital cameras to picturesque images automatically. The display equipped with CASIOfs own image processing technology can change normal photos to 8 types of artistic images such as water color paints and oil paints. The product will be released in the spring of 2010. 

MATERIAL
First Synthetic Rubber from Ethylene for Auto Sue to Appear
February 22--Mitsui Chemical created a technology to produce a synthetic rubber material made from ethylene for automobile tires the worldfs first ever. The company, by using its unique two metal solvents, makes butene from ethylene and butadiene from the butene.      

Higher Tension and Shock Resistive Modifier for Biochemical Resin
January 25--Nagoya Municipal Industrial Research Institute devised a modifier to enhance the strength of polylactic acid which is a biochemical resin material.  The agent made from castor oil mingled with a kind of a lactic acid realizes about 30 times of tension strength and 3 times of shock strength compared to existing modifiers.     

Lizard-Structure Base Sophisticated Adhesive Tape to Release
January 23--Nitto Denko developed a strong adhesive tape which imitates the leg structure of gecko lizard. The tape includes an ultra thin material like human hair on surface of the tape based on nanotechnology. The product bears repeated usage due to non-usage of bond. Applications are expected for cellular phones and automobiles.          

Bio-Aromatic Compound developed for Auto Tire
January 4--Sumitomo Rubber Industries and RITE developed a technology to make aromatic compound from plants. The technology, with sugar removed from plant fiber, re-combines genes of microorganism for producing aromatic compound. Sumitomo considers utilizing the resulted compound for anti-degradation agent on car tires.             

* * *
(Source: Nihon Keizai Shimbun, Nikkei Sangyo Shimbun)

* * *
If you have questions and comments on the above, please click the below envelope
.




Go to TCS Homepage